Cynthia Birchfield and Dean Runyan want people to visit their neighborhood located at the corner of Ponce De Leon Avenue and Peachtree Street — since moving in two years ago, they’ve noticed that people generally avoid it. In 2011, the Atlanta natives founded “Ponce and Peachtree,” a nonprofit grassroots organization to champion the corner they call the Heart of Atlanta. The intersection of two of Atlanta’s most prominent thoroughfares also boasts three of its most historic buildings — the Fox Theater, the Georgian Terrace Hotel and The Ponce — but the couple says few visitors venture south of the intersection in their direction.
“I see the visitors that come to the Fox race to their cars to get out of this area,” Cynthia says. Dean likens the corner to a heart with a clogged artery: “We don’t have any blood pumping in here.”
With “Ponce and Peachtree, the couple intends to make the corner a destination, the center of Atlanta’s in town neighborhoods. “Ponce and Peachtree” is planning events, fundraisers and promotions, and is garnering growing support from area residents as well as business and property owners.